How She Grew From Zero To 70+ Home Sales Per Year.

Hey Closers,

Sara Tufano started as a part-time real estate agent, balancing work and family. Instead of fancy ads, she focused on the basics: building relationships with people she knew, sharing her life on social media, and becoming the go-to expert in the neighborhood.

By staying authentic and adding value, Sara went from zero clients to selling 70+ homes a year.

In this newsletter, we’ll dive deeper into how Sara’s simple, consistent strategies helped her become a top producer.

People do not care how much you know, until they know how much you care…

Sara knows that people do business with those they know, like, and trust. That’s why she focuses on being relatable on social media. She doesn’t just post about real estate; she shares her everyday life too. You’ll see her working hard as a realtor, but also spending time with her Golden Retrievers.

These posts show people that Sara is more than just a professional. She’s someone they can connect with. By sharing these stories, Sara stays top of mind, becomes more likable, and is easier to connect with.

Be the Trusted Realtor People Feel Connected With

Sara knows that being a successful realtor isn’t just about closing deals—it’s about building trust and connection. That’s why her social media is a blend of business and personal moments.

Why It Works:

• Trust: Sara shares her expertise by showing the day-to-day hustle—closing deals, navigating challenges, and working hard for her clients.

• Connection: But it’s not all business. Sara also lets people into her personal life, like her love for her Golden Retrievers or enjoying a quiet morning coffee.

The Result? People see her as both a knowledgeable realtor and a relatable person. They trust her to handle their real estate needs and feel comfortable reaching out because they feel like they already know her.

Sara’s daily success as a realtor isn’t just about hard work; it’s about having the right tools in her agent toolbox. Here’s what she uses to stay ahead:

• Canva: Sara designs eye-catching social media content and professional landing pages effortlessly with Canva. It’s her go-to for creating visually appealing materials that resonate with her audience.

• Follow Up Boss: Keeping track of leads and clients is crucial, and Sara relies on Follow Up Boss as her CRM. It helps her stay organized and ensures no client falls through the cracks.

• Every Door Direct Mail: For targeted postcard routes, Sara uses Every Door Direct Mail. It allows her to reach specific neighborhoods with her marketing, keeping her top of mind in the areas that matter most.

• Dropbox: Storing files securely and accessing them from anywhere is key. Dropbox is Sara’s choice for managing and sharing important documents with ease.

• Print Runner: When it’s time to send out postcards, Sara turns to Print Runner. Their quality and service ensure her postcards make a strong impression every time.

These tools help Sara streamline her business, stay organized, and maintain a strong presence in the market. Whether she’s designing, managing clients, or sending out mailers, Sara’s toolbox has her covered.

Sara learned a valuable lesson in her real estate career:

Sara learned a valuable lesson in her real estate career: relying solely on rapport wasn’t enough to win the listings she wanted. Despite her friendly approach and strong connections, she found herself losing out to other agent’s time and again. Frustrated, she decided it was time for a change.

Sara reached out to her real estate coach Justin, and together they analyzed her approach. They discovered that she needed to become more analytical and numbers-driven in her presentations. By incorporating data and market insights into her presentation, she was able to showcase her value more effectively.

That one change made a huge difference in her business. Suddenly, Sara was not only connecting with clients on a personal level but also presenting compelling reasons for why she was the right choice for their listings.

The Moral of the Story? If you find yourself stuck, it’s crucial to dive deep and make necessary changes. Adaptability can make all the difference in your success. Embrace the challenge, refine your approach, and watch your business soar!

_{Watch the full Podcast!}

Thank you for joining us in this edition of the newsletter! We hope you found Sara’s journey and insights valuable as you work towards your own real estate success.

To dive deeper into Sara’s story and discover more tips for thriving in the industry, be sure to watch the full video podcast here: Watch the Full Episode.

Special Offer Just for You!
If you’re ready to take your prospecting to the next level, I’ve teamed up with REDX to bring you an exclusive discount.

Sign up now and receive $150 off your subscription! This is a great opportunity to start prospecting for listings and boost your business.

🚩Save $150 on REDX now and start building your listing inventory: Click Here 

Thank you for reading, and I look forward to seeing you succeed!

Let’s make those connections and elevate your real estate game! Until next time, keep hustling and remember—every conversation is a step closer to your next big success.

Affiliate Disclaimer

This newsletter may contain affiliate links, which means I may earn a commission if you click on a link and make a purchase at no additional cost to you. I only recommend products and services that I believe will add value to my readers. Your support helps me continue to provide valuable content and resources. Thank you for your understanding!